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Visual Identity redesign
Friendly Hotel
2023
We were offered to create a logotype, a simple pattern, that is easy to use, a business card, a door hanger and a design of a guest feedback book. Previous design didn't reflect the brand values and wasn't systematized, so that each layout looked different without being part of the same identity. To solve this problem, we've created a friendly monogram, that combines letters "f" +"H", other elements of the corporate identity and stationery. This all expresses cosiness, hospitality and is perceived as one whole.
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